The vast majority of businesses in Australia are small businesses and many of those are family owned operations or partnerships. Unlike large companies, small businesses and partnerships without solid succession plans often fail when the owner or a senior-level partner retires, becomes incapacitated or dies. What’s more, problems can arise when partners no longer get […]
Most small-business owners aren’t planning ahead Read More »
As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean? Most definitions of integrity include something like “the quality of being honest and
5 Ways to See If Your Business Integrity is Showing Read More »
Trying to satisfy a wide range of different needs is rarely effective. Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you. Identifying your target market Start to identify the different segments among your existing customers
Identifying your target market Read More »
